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The Process | Dub World

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Dub World

by The Process

THE PROCESS "DUB WORLD", a Dub re-mix companion album to last years "Who Is That Mad Band?". Featuring performances from Dick Wagner, Adrian Sherwood, Skip McDonald aka Little Axe, Ghetto Priest, Lee "Scratch" Perry, David Harrow, and others.
Genre: Reggae: Dub
Release Date: 

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  Song Share Time Download
1. Android Specie
4:55 album only
2. Escape Velocity
5:23 album only
3. Magnetosphere
5:11 album only
4. Interstellar Medium
5:03 album only
5. Molecular Cloud
4:03 album only
6. Galactic Halo
4:49 album only
7. Computronium
3:41 album only
8. Dark Matter Shift
7:01 album only
9. Arc of Infinity
4:13 album only
10. Dear Mr Fantasy David Harrow Ochio Re-Mix
4:48 album only
11. Return the Treasures Adrian Sherwood Alternate Mix
4:14 album only
Downloads are available as MP3-320 files.


Album Notes
The infectious grooving sounds of Detroit's legendary rock reggae sensations THE PROCESS® are making believers of the masses with their blend of high energy rock and the grooving warmth and passion of reggae. THE PROCESS® catalog of recordings crosses barriers and breaks down stereotypes that will keep even the most discriminating listener interested. One reviewer called the groups live performance " a raging sea of sound." Crowds across the country can hardly believe these masters of Rasta madness hail from the motor city.. At larger venues fans are treated to a full blown stage show including lights, smoke, processed 35mm film footage on video walls, props, costumes and an all out visual and musical assault. The raging existence of THE PROCESS® began brewing in 1989 by co-founders David Asher (vocals) and Garrick Owen (guitar), school pals looking to harness their intense creativity and yearning for a just and peaceful world. Soon after the groups inception, Bill Heffelfinger (bassist and programmer) added his profound skills to the group. Multi-instrumentalist and arranger Seth Payton joined in 2012. Holding the grooves together is P-Funk All Star Gabe Gonzalez who brings his powerhouse drumming to THE PROCESS® arsenal! On a mission to fight ignorance, apathy and social retardation, THE PROCESS® has been at the center of attention and controversy , while breaking new ground with their uncompromising attitude and performances. With international internet distribution and swelling radio support around the world, the band is gaining attention and praise from fans and media alike. THE PROCESS® and it's members have worked with Adrian Sherwood, dub producer The Scientist, Skip "Little Axe" McDonald, Congo Natty Rebel M.C., Ghetto Priest, George Clinton, Bernie Worrell, guitarist Dick Wagner, Mid-West Rappers The Dayton Family, members of Asian Dub Foundation, and "H.R." of Punk Rock Pioneers Bad Brains. THE PROCESS® continues to fuel the fire of musical awakening already spreading around the world! Do someone you love a favor... GET PROCESSED!! (The Process® is a Federally Registered Service Mark of David Asher and Garrick Owen. All Rights Reserved).



to write a review


DUB WORLD Review in THE DUB Magazine.
The Process are a rock band from Detroit, Michigan, a city with a long and outstanding part in the history of music – one of the homes of the Blues in the great American migrations of the 1920s, the city that gave the world Motown, the Stooges and MC5, adopted home of Funkadelic in the 1960s and 70s as well as the home of techno just to name a few. But The Process are no ordinary rock band. They take all of the influences of their city’s music history and fuse it with a deep and abiding love of reggae. Band leader David Asher also runs a reggae sound system called Shaolin and hosts the monthly online On-U Sound radio show.
My personal highlight on this album is ‘Return The Treasures’, a song that features singer Ghetto Priest and Lee ‘Scratch’ Perry with a top class sweet reggae mix from Adrian Sherwood. The song addresses the treasures of Ethiopia held in Britain since their time in North East Africa in the nineteenth century, an issue raised regularly by Ras Seymour McLean (see feature in next month’s issue) as well as by the Ethiopian government. The so-called treasures of Magdala were taken from Ethiopia by British troops following a battle in 1868 and include an 18 carat gold crown and many religiously significant ancient manuscripts as well as nine tabots (wooden altar slabs) which are deemed so holy that the British Museum has promised to never display them, although there was an exhibition of many of the other items at the British Museum just under 10 years ago.
The album “Dub World” is an extensive dub reworking of their album ‘Who Is This Mad Band?’ There are songs on the ‘Dub World’ album that mark The Process out as a strong and powerful voice, one that takes in phuture dub, atmospheric electronica, funk and rock as well as more reggae. A favourite of mine is ‘Magnetosphere’ which sounds like Style Scott’s Roots Radics stateside at RAS Records or an old production of Adrian Sherwood with its synth washes and cut up samples of cult writer William Burroughs. The whole album features song titles that could be straight out of a classic Scientist album - ‘Molecular Cloud’ which features a nyahbinghi heartbeat at its core and the echotastic dubbed out ‘Dark Matter Shift’ being particular favourites. Interestingly, The Process have had Scientist produce the ‘Fire Is Burning’ EP for them. Another standout track is ‘Dear Mr Fantasy’, which is remixed by Oicho (an electronic dub nom de plume for David Harrow, who, in addition to his own varied career, played keyboards for Dub Syndicate and On-U Sound System), which has a great dubby bounce. Dani Cameron


Temple Gong 2017
Dub World

Beamed up to be taken aback and out of Babylon, rasta troopers from Detroit readjust their altitude – not attitude.

It’s quite unusual for a genre as firmly rooted as reggae to be reaching for the stars, yet that’s exactly what the members of this Michigan ensemble do on “Dub World”: the album with a deceptively telling title where emphasis is on the second, not first word. A continuum created here is conceptually cosmic-minded and positively spaced-out as outlined by “Arc Of Infinity” – rolling on a bass-and-drums lock and forming a formidable slab of dub.

It can’t be solid by definition. “Molecular Cloud” is initially distilled to percussion before hazy shades of other instruments flow in and out of focus, whereas “Galactic Halo” offers a condensed dance experience whose tense throb is caressed with an acoustic guitar lace and David Asher’s soulful singing. But if the belligerent chant of “Computronium” throws a technologically advanced Babylon to the farthest orbit, the epic “Dark Matter Shift” cuts a delicate shape out of nebulous brass and barely-there ivories

Most of the melodies would sound familiar to those who swayed to the rhythms of "Who Is That Mad Band?" as that album’s follow-up is revisiting old haunts to reveal their previously concealed recesses and color them differently. As a result, “Android Specie” has an 8-bit playfulness to its effects now which spice up its heavy groove and propel the piece, oiled with slide guitar, towards triumphal climax, while the less inflammable riffs of “Interstellar Medium” and “Escape Velocity” gained an abstract consciousness for greater, prog-stricken impact, what with the vestiges of vocals in the mix.

It’s sweet, siren-like voices that make “Magnetosphere” so riveting, though, so this is a world alluring enough to get in and never want out… until the next adventure looms on the event horizon.

Review magazine

DUB WORLD • David Asher & The PROCESS Create a Parallel Musical Universe
The new release by contemporary Reggae advocate, ambassador, songwriter, and innovative producer David Asher is titled Dub World - an engaging remix of stellar tracks cultivated from his last groundbreaking 2016 outing Who Is That Mad Band? with The PROCESS.

Consisting of 11 tracks and produced by The Process and Chris Lewis, with additional production courtesy of On U Sound legends Adrian Sherwood, Skip McDonald and David Harrow, the remixes on Dub World unveil like a tapestry of hypnotic tonal, rhythmic, and electronic clarity that shimmers with strong melodic musical hooks and shines like freshly minted coins embedded with fresh musical re-invention.

With nine albums and CD’s under their belt and numerous remixes, as the CD has fallen by the wayside in recent years, Asher’s new approach to recording is to focus upon releasing fresh singles to keep the band constantly churning in the in the stream of commerce with fresh material; but given that Mad Band took seven years to record, mix and release – which was time well spent insofar as it is hands-down the group’s most accomplished and accessible work – the genesis for Dub World started right after the release of Mad Band two years ago.

“We didn’t want to take a break,” states Asher, “and saved all the balance and EQ settings from that album, so we could strip the mixes back and add effects and whatever else we chose to do to make the tracks unique. That’s what Dub Mixing is all about.”

Consequently, the track titled Interstellar Medium, which features the late great Dick Wagner, is a radically remixed version of the track that appeared on Mad Dog, as Asher was able to take the rhythm tracks and strip back effects in the original mix and add additional plug-ins and effects, as opposed to musical hardware on the project. “Basically because everything was recorded digitial, we are able to move parts of the song around because we can,” Asher explains.

“The whole purpose for Dub Releases is to present an alternate version of the song that exists in a parallel universe,” he continues. “I’ve always admired Jamaican music and remixes are a big part of it. People like legendary Jamaican producer Lee ‘Scratch’ Perry are always screwing around with the sound, so what I wanted to do with Dub World is create more of a futuristic album with a futuristic sound.”

The initial reaction has been quite good and Asher says both the new Dub World and Who Is That Mad Band? Have both been selling well online and at live shows performed with his latest project. The DAB Band. “I did a limited run of Dub World to test the waters but sold so many the first day of its release both online, and later at shows, that I need to press a few more.”

It’s been a busy summer for Asher and his new more traditionally oriented reggae outfit, The DAB Band, but not one is rest upon his laurels, Asher is already busy at work writing new material for his latest project. “We played shows every weekend this summer and are playing Grand Rapids this weekend, but after that we’re going to take a little time off,” he explains. “I’m resurrecting The PROCESS for a Halloween show in Detroit, but the DAB Band has been going at it so hard that we need to slow down for a minute. Right now, I’m in the studio with Mikki Sound and she and I are working on a concept album that will feature some of my favorite Jamaican songs and sounds that have never his the United States. But all these projects take time. Mad World we started back in 2009 and it took 7 years go release, but I knew we could get Dub World done quickly if we applied ourselves, which is what we did.”

Consisting of David Asher on vocals, guitars, bass, keyboards, drums & percussion; Garrick Owen on guitars; Bill Heffelfinger on guitars, bass, keyboards, drums & programming; Gabe Gonzalez on drums & backing vocals; and Seth Payton on bass, keyboards, guitars, percussion, backing vocals & horn arrangements, additional musicians on Dub World include backing vocalists Mikki Sound, Michelle Shaw, Faith Gateway, Maria Rose; percussionists Earl ‘the Squirrel’ and Derrick Davis; and horns courtesy of John Rickert, Matt Wickie & Dennis Lewandowski. Additional guitarists include David Ivory, Pete Metropoulos; with additional programming provided by Skip McDonald.

Both Dub World and Who Is That Mad Band? can be purchased at Records & Tape Galore in Saginaw and online by visiting I-Tunes, CD Baby and Amazon