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Electronic: Experimental Rock: Lo-Fi Moods: Mood: Virtuoso Moods: Mood: Quirky

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Arthur Moon

Arthur Moon is the moniker of composer/singer Lora-Faye Ashuvud, whose unconventional, polymathic approach to composition evokes the idiosyncratic ethos of bands like Radiohead and tUnE-yArDs. Ashuvud writes her lyrics using cut-up newspaper and magazine articles, and describes the process of composing the music as similarly collage-like. “On the best days,” she said in a recent interview with LPR, “it feels kind of like playing a rousing game of Exquisite Corpse – except only with myself.”

A stubborn autodidact, Åshuvud is the rare multi-instrumentalist and composer who doesn’t read music, which means her queer compositional voice sounds both totally fresh and a little tilted, guided by intuition and improvisation rather than formal training. Åshuvud’s metier is what she calls “incorrect music” and “odd theory”— music that feels good and strange in equal measure. (She also hosts “Odd Theory,” a weekly hour-long radio show with New York Public Radio’s New Sounds.)

Åshuvud’s musical origins were in folk and rock, and with Arthur Moon she takes those influences — an intentionally out-of-tune banjo, or a familiar refrain — and explodes them through the filter of electronic pop to make something totally unique: vocoder translating Eastern European plainsong, electronic polyrhythm meeting playground taunt. She is, as WNYC wrote, “an artist bent on upending your expectations of what a pop song should sound like.” The result is poignant, raucous, and perfectly “incorrect.”

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